Patient centricity
Patient centricity is a key concept in the new healthcare market.
Historically Physicians were the one and only KOLs for pharmaceutical industries.
Internet and web culture have, in fact, changed the way patients face illness.
Through easily obtained information patients are becoming more involved in their care.
They ask questions and make decisions.
The quest for health
This is especially true among the younger generations of patients with chronic conditions, who want more control over their care, and for those caring for older relatives and friends.
As people now “buy” health(care), pharma companies can’t just sell drugs anymore.
Pharma companies who practice a consistent and effective approach to patient@center, make sure that when they’ll need it, patients will know which brand to turn to, in their quest for health.
The quest for health
This is especially true among the younger generations of patients with chronic conditions, who want more control over their care, and for those caring for older relatives and friends.
As people now “buy” health(care), pharma companies can’t just sell drugs anymore.
Pharma companies who practice a consistent and effective approach to patient@center, make sure that when they’ll need it, patients will know which brand to turn to, in their quest for health.